iHerb (E-commerce Brand)

iHerb is a leading global e-commerce retailer specializing in health and wellness products, including vitamins, supplements, minerals, and natural beauty items. Founded in 1996 in California, United States, the company has grown from a single-product storefront (selling St. John's Wort) into a massive digital marketplace serving millions of customers worldwide.

While iHerb operates as a distributor for thousands of third-party brands, it also owns several 'iHerb Brands' (house brands) such as California Gold Nutrition, Mild By Nature, and Lake Avenue Nutrition. These house brands are typically manufactured in the United States using ingredients sourced globally to ensure high standards of quality and purity. Each product is tested by independent third-party laboratories to verify label claims.

As of 2024 and looking toward 2026, iHerb remains a privately held company headquartered in Irvine, California. It utilizes state-of-the-art climate-controlled distribution centers across the United States and international locations like South Korea and Hong Kong to facilitate rapid global shipping. The brand is synonymous with accessibility in the natural health sector, providing authentic products directly to consumers in over 180 countries.