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Made O'Meter

Discover where a brand or product originates

Sure Nonstop Protection Freesia & Waterlily Antiperspirant Deodorant

Owner:Unilever PLC (United Kingdom)
OriginUnited Kingdom
Manufactured:Multiple countries

Sure is a globally recognized antiperspirant brand, widely known as Rexona in most international markets and Degree in North America. The brand's history dates back to 1908 in Australia, where it was originally developed by physician Alice Sheffer at the Sheldon Drug Company. It became a flagship personal care brand focused on innovative 'motion-sense' technology that releases fragrance throughout the day.

Today, the brand is owned by the British multinational consumer goods giant Unilever. While the brand has its origins in Australia, its products are manufactured in various global locations, including dedicated facilities in the United Kingdom, Europe, and Asia, to serve its extensive international market base. The specific local entity responsible for distribution in the UK is Unilever UK Limited.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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