Savora Mustard

The Legacy of Savora Mustard

Savora is a legendary condiment brand with a rich history that traces its roots back to the United Kingdom in the late 19th century. Originally developed as a unique blend of mustard seeds and various spices including nutmeg, cinnamon, and cloves, it was first launched by the British company Colman’s. The product distinguishes itself from traditional mustards through its complex, aromatic flavor profile which has made it a staple in various international cuisines, particularly in South America and Western Europe.

Manufacturing and Global Presence

Today, Savora is manufactured in multiple locations through various licensing and ownership agreements. A significant portion of its production occurs in Argentina, where it has become a dominant market leader in the condiments category. It is also produced in France and other European regions to cater to local market demands. The manufacturing process maintains the original secret blend of eleven spices that gives Savora its signature mellow yet spiced taste.

Ownership and Distribution

While the brand originated with Colman's, its ownership has fragmented globally over the decades. In most major markets, including its stronghold in Argentina, the brand is owned by Unilever. This consumer goods giant oversees the production, marketing, and distribution of Savora, ensuring its presence in both retail supermarkets and the food service industry. The brand remains a prime example of how a historical British invention can evolve into an iconic local brand in geographically distant markets.