Big Pizza (比格比薩自助) Restaurant Chain

Big Pizza, known in Chinese as Bige (比格), is a prominent buffet-style pizza restaurant chain based in China. Since its debut, the brand has specialized in a high-value-for-money dining experience, offering a wide variety of pizzas, snacks, and pastas in a self-service format that appeals to families and students alike.

The brand is a homegrown Chinese success story, with its business model centers on rapid expansion through both direct ownership and franchising. It has established a significant presence in major Chinese cities, leveraging standardized supply chains to maintain consistency across its numerous outlets. While it focuses heavily on the domestic market, it stands as one of the leading localized pizza brands competing against international giants.