First Choice Vanilla Flavour Ice Cream

First Choice is a private label brand primarily associated with Dairy Farm International (now DFI Retail Group). This vanilla flavored ice cream is produced in New Zealand, a country renowned for its high-quality dairy exports, to meet the demands of Asian retail markets including Hong Kong and Singapore.

The brand was developed as a value-driven consumer choice for supermarkets under the DFI umbrella. The ultimate owner, DFI Retail Group, is a member of the Jardine Matheson Group, a diversified conglomerate headquartered in Hong Kong with deep historical roots in Asian commerce. The product leverages New Zealand’s manufacturing capabilities to ensure a premium yet affordable dairy product for regional consumers.