Superga 2750 Cotu Classic sneakers

Superga is a historic Italian brand founded in 1911 by Walter Martiny in Turin, Italy. It became iconic for its '2750' model, which was the first footwear to feature a vulcanized rubber sole. This innovation cemented the brand's place in fashion history as a pioneer of daily casual sports footwear.

Today, the brand's ownership has transitioned to BasicNet S.p.A., an Italian publicly traded company that also owns other sports and apparel heritage brands like Kappa and K-Way. While the brand is deeply rooted in Italian design and heritage, mass production currently takes place in multiple international locations, primarily concentrated in Vietnam and China, to support global distribution. BasicNet manages the brand's licensing and retail strategy through various local distributors and subsidiaries worldwide.