RIKIKI Baby Clothing

Overview of RIKIKI Brand

RIKIKI is a popular baby and children's apparel brand known for its stylish and comfortable designs catering to infants and young children. The brand focuses on creating soft, durable, and practical clothing items such as onesies, sets, and sleepwear often featuring playful patterns like the lemon print seen in the image.

Brand Origin and Ownership

RIKIKI is a private label brand belonging to the Swiss retail giant, Manor AG. Manor, which was founded in Lucerne in 1902 by Ernest and Henri Maus along with Léon Nordmann, is currently the largest department store group in Switzerland. The brand was developed as part of Manor's strategy to offer high-quality, affordable home-grown fashion alternatives to its customer base.

Manufacturing and Supply Chain

As a retail house brand, RIKIKI products are manufactured in multiple countries across Asia and Europe to ensure cost-effectiveness and a diverse supply chain. While the design and conceptualization take place in Switzerland at Manor's headquarters, the physical production is outsourced to various global textiles manufacturers. The brand maintains a strong presence within the Swiss market through Manor's extensive network of department stores and its online retail platform.