XOX Zwiebels Onion Rings

XOX Zwiebels are a popular onion-flavored snack ring produced by XOX Gebäck GmbH, a traditional German snack manufacturer. The product features a savory onion and herb mix and is marketed under the brand's 'Knusprig. Knackig. Mag ich.' (Crispy. Crunchy. I like it.) slogan.

The brand has a long history in Germany, originally founded in Kleve in 1908. After various changes in ownership over the decades, including a period under Maizena (now Unilever), the brand was revived as an independent entity. Today, XOX Gebäck GmbH is headquartered in Lauenau, Lower Saxony, where it remains an independent, medium-sized company focused on producing a wide variety of snacks, including popcorn, crisps, and specialty extruded products like these onion rings.