Radox Feel Awake Shower Gel

Radox is a heritage brand with a long history in the personal care industry, originally founded in the United Kingdom in 1908 by Richard Arthur Radox. The brand initially gained fame for its herbal bath salts designed to ease tired feet, evolving over a century into a leading name for mood-enhancing shower and bath products. Its identity is deeply rooted in the concept of mineral therapy and botanical infusions.

In 2011, Radox was acquired by the British-Dutch multinational Unilever as part of its acquisition of the Sara Lee Corporation's personal care business. Since then, Unilever has expanded the brand's reach across various international markets. While Radox maintains a strong heritage link to the UK, its manufacturing is now distributed across multiple locations globaly to serve different regions, primarily utilizing Unilever's vast network of production facilities in Europe and beyond.

Today, Radox remains a key brand in Unilever's hygiene portfolio, recognized for its iconic green logo and scent-driven marketing. The brand continues to focus on the restorative power of minerals and herbs, maintaining its position as a household staple for daily personal care routines.