ASAPOTH LOCKS & LASSES Hair & Body Oil

Brand History and Philosophy

ASAPOTH, also known as AS.AP (Amanda Saurin Apothecary), is a luxury botanical brand founded by Amanda Saurin. The brand is deeply rooted in the traditional art of the apothecary, emphasizing the use of high-quality, natural ingredients sourced from various gardens and wild landscapes. Saurin's background as a master blender and traditional apothecary informs the meticulous process behind each product, ensuring that every formulation is crafted with a focus on both physical and emotional well-being.

Manufacturing and Sourcing

All ASAPOTH products are handcrafted in small batches within the United Kingdom. The brand prides itself on its 'garden to bottle' approach, where many of the herbs and flowers are grown in their own gardens or gathered from the wild. The extraction processes, including enfleurage and distillation, are performed on-site to maintain the highest levels of purity and potency. This hands-on artisanal manufacturing process distinguishes ASAPOTH from mass-produced cosmetic brands.

Ownership and Global Presence

ASAPOTH is an independent brand, owned and operated by its founder, Amanda Saurin. Unlike many boutique skincare brands that have been acquired by larger conglomerates, ASAPOTH maintains its independence to preserve its unique artisanal methods and ingredient integrity. While the brand is based in the UK, it has gained an international following among enthusiasts of slow beauty and sustainable luxury, primarily through specialty boutiques and its online presence.