Smartwool activewear

Smartwool is renowned for its outdoor apparel, particularly socks and base layers made from merino wool. Founded in 1994 in Steamboat Springs, Colorado, by Peter and Patty Duke, Smartwool was created out of a passion for outdoor activities and a need for high-quality performance clothing. The brand emphasizes sustainability, utilizing responsibly sourced merino wool from New Zealand sheep. With a focus on both functionality and comfort, Smartwool has grown in popularity among outdoor enthusiasts, melding technical performance with the softness of wool. In 2011, Smartwool became part of the Newell Brands portfolio, a major player in the consumer goods market. Today, the company continues to uphold its commitment to quality and sustainability, ensuring its products meet the high demands of outdoor activities. Smartwool operates in multiple countries, balancing production to maintain quality while meeting global demand. Their innovative designs cater to various outdoor sports including skiing, running, and hiking, solidifying their position as a leader in the market for outdoor apparel.