Switzer Licorice

Switzer is a historic American confectionery brand with deep roots in St. Louis, Missouri. Founded in 1888 by Frederick Michael Switzer, the company became famous for its cherry and black licorice, eventually becoming one of the most recognized candy brands in the United States during the mid-20th century. Known for its 'Old Fashioned' style, Switzer transitioned from a family-run business through several corporate acquisitions throughout the decades.

Today, the brand experience holds a legacy status within the American snack market. While the brand changed hands multiple times, the Switzer family eventually regained control of the name to preserve its heritage. It is manufactured within the United States, maintaining its traditional recipe and cultural identity as a classic Midwest American treat.