Made O'Meter
Discover where a brand or product originates
Rexona, known as Degree in North America and Sure in the UK, is a globally recognized brand in the personal care industry. It was founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. The brand's focus on personal hygiene products, particularly deodorants and anti-perspirants, has made it a household name across various continents.
Today, Rexona is owned by Unilever, a British-Dutch multinational consumer goods company. Unilever acquired the brand's original parent company in the mid-20th century. Production is decentralized, with manufacturing facilities located in multiple countries across Europe, the Americas, and Asia to serve regional markets efficiently. The Advanced Protection line shown is part of their innovation in long-lasting odor and sweat protection.
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