Made O'Meter
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Alesto is a private-label brand exclusively developed and sold by the German international discount retailer Lidl. The brand offers a wide variety of nuts, seeds, and dried fruits across Europe. While the brand was originally conceived in Germany as part of Lidl's house-brand strategy, the manufacturing and sourcing of its products, such as these coated peanuts, occur in multiple countries across Europe depending on the local regional supplier contracted by Lidl.
Ownership of the Alesto brand rests entirely with the Schwarz Group, a family-owned multinational retail group that operates Lidl and Kaufland. Headquartered in Neckarsulm, Baden-Württemberg, Germany, the Schwarz Group is one of the largest retailers in the world. As a private label, Alesto products are distributed solely through Lidl stores, allowing the company to maintain control over quality and pricing while providing consumers with premium-style snacks at a lower price point than independent global brands.
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