Rani Beverage

Rani is an iconic juice brand in the Middle East, most famous for its 'Rani Float' range which contains real fruit pieces. The brand was originally launched in 1982 by Aujan Industries in Saudi Arabia. It pioneered the concept of a juice beverage that provides a unique texture by including fruit chunks.

In 2011, The Coca-Cola Company entered into a major partnership with Aujan Industries, leading to the creation of the Aujan Coca-Cola Beverages Company (ACCBC). This joint venture now manages the manufacturing and distribution of Rani across international markets. Today, Rani is a household name in over 70 countries and continues to operate as part of this strategic partnership between the original Saudi founders and the American beverage giant.