Alpen Muesli No Sugar Added cereal

Alpen Muesli is a renowned health-oriented cereal brand that was originally inspired by traditional Swiss recipes. Introduced in 1971, it was the first Swiss-style muesli to be launched in the United Kingdom, specifically designed to offer a ready-to-eat blend of oats, nuts, and fruit that mirrored the nutritious breakfasts found in the Alps.

Today, the brand remains a cornerstone of the Weetabix Food Company portfolio. While the brand has global distribution, its primary manufacturing facilities are located in the United Kingdom. Ownership of the Weetabix Food Company, and by extension Alpen, was acquired by the American consumer goods giant Post Holdings, Inc. in 2017, which continues to oversee its production and international market presence.