Fizz Up Cola Original Zero

Fizz Up is a private label soft drink brand specifically developed for and sold by the Żabka retail chain, which is one of the most prominent convenience store operators in Central and Eastern Europe. The brand focuses on providing affordable beverage alternatives to major global soft drink brands, offering various flavors including cola, orange, and lemon-lime.

Production of Fizz Up beverages is handled by contract manufacturers based in Poland, ensuring a localized supply chain that serves the thousands of Żabka outlets across the country. This arrangement allows the retailer to maintain competitive pricing while ensuring product freshness and availability.

The brand is ultimately owned by CVC Capital Partners, a global private equity firm that acquired Żabka Group in 2017. Under this ownership, the Fizz Up brand has become a staple of Polish convenience retail, benefiting from the extensive distribution network and marketing expertise of its parent company.