Fullgreen Riced Cauliflower & Broccoli

Fullgreen (originally known as Cauli Rice) is a prominent British health food brand founded in 2013 by Jamie and Gem Mableson. The brand gained significant attention after appearing on the UK television show Dragons' Den, where it secured investment to expand its range of shelf-stable vegetable-based rice alternatives. The product shown, a blend of riced cauliflower and broccoli, is designed as a low-carb, gluten-free substitute for traditional grains.

The brand is owned and operated by Fullgreen Ltd, an independent company headquartered in the United Kingdom. Manufacturing primarily takes place within the UK to ensure quality control and meet the high demand for plant-based dietary options across Europe and North America. Despite its expansion into the US market, the brand maintains its British roots and continues to innovate in the vegetable-forward food sector, catering to keto, paleo, and vegan consumer preferences.