KOENIC digital kitchen scale

KOENIC is an exclusive own-brand (private label) of the MediaMarktSaturn Retail Group, established to provide a wide range of high-quality household appliances. The product shown is a digital kitchen scale designed for precision weighing of food and liquids in a domestic setting.

While the brand is German in origin and management, production is outsourced to specialized manufacturing facilities, primarily located in China, to ensure competitive pricing while maintaining European quality standards. Ownership remains under the Ingolstadt-based MediaMarktSaturn, which is a subsidiary of CECONOMY AG.

This business model allows the retailer to control the entire supply chain from design to shelf, ensuring that products are specifically tailored to the European consumer electronics market.