ok. OCH 104 Zerkleinerer

The ok. brand is a private label belonging to the MediaMarktSaturn Retail Group. It was developed to offer entry-level, budget-friendly household appliances and consumer electronics. The brand serves as a value-oriented alternative to major international manufacturers, focusing on essential functions and simple design.

While the brand is German in origin, manufacturing of ok. products is primarily outsourced to contracted factories in China to maintain competitive pricing. Ownership of the brand rests with Imtron GmbH, which is a wholly-owned subsidiary of MediaMarktSaturn (Ceconomy AG). This company manages several house brands such as PEAQ, KOENIC, and ISY, distributing them exclusively through their retail networks across Europe.