Liquid Death Mountain Water

Liquid Death is a unique beverage brand that gained massive popularity by marketing non-alcoholic mountain water with the aggressive branding typically reserved for energy drinks or craft beers. Founded by Mike Cessario, the brand's 'Murder Your Thirst' campaign used heavy metal aesthetics and sustainable aluminum packaging to disrupt the traditional bottled water market.

Originally, the brand's water was exclusively sourced from the Austrian Alps, where it is canned at the source to maintain purity and high mineral content. While the company has expanded its product line to include flavored sparkling waters and iced teas, its primary identity remains rooted in high-quality alpine water and eco-friendly practices, specifically advocating for the elimination of single-use plastic bottles.

Although it remains an independent company supported by various venture capital firms, Liquid Death has established a global distribution network. It continues to be headquartered in the United States while maintaining its primary production and bottling operations in Austria due to the specific sourcing of its mountain water.