Kylie Cosmetics Pro Matte Setting Powder

Kylie Cosmetics was launched in 2014 by Kylie Jenner, initially starting with the viral 'Lip Kits' before expanding into a full range of beauty products including the Pro Matte Setting Powder. The brand quickly became a global phenomenon, leveraging digital marketing and social media to reach millions of consumers worldwide. In early 2020, a major shift in ownership occurred when the multinational beauty conglomerate Coty Inc. acquired a majority stake in the company.

Today, Kylie Cosmetics represents a strategic partnership between Jenner, who leads the creative direction and communications, and Coty Inc., which manages the supply chain, manufacturing, and distribution infrastructure. Most products are formulated and manufactured in the United States, utilizing Coty's extensive network of production facilities. The brand remains a dominant force in the prestige beauty sector, focusing on high-performance formulas and modern packaging.