Philips Sonicare 1100 electric toothbrush

The Philips Sonicare 1100 is a prominent entry-level electric toothbrush designed to enhance oral hygiene through sonic technology. The brand's history is a blend of American innovation and European engineering. The 'Sonicare' technology was originally developed by Optiva Corporation, a company founded in Seattle, Washington, USA, in the late 1980s. Philips, the Dutch multinational electronics giant, acquired Optiva in 2000, integrating the sonic technology into its personal care portfolio.

While the brand has its roots in the United States and the Netherlands, the manufacturing of these devices is largely centralized in China to leverage large-scale production efficiencies. Philips remains the ultimate owner of the brand, continuing to operate from its global headquarters in Amsterdam. As of 2026 and beyond, Philips continues to focus on health technology as its core business strategy.