Jaffa Cakes (McVitie's)

Jaffa Cakes are a beloved British confectionery staple, traditionally consisting of three layers: a Genoise sponge base, a layer of orange-flavored jam, and a coating of dark chocolate. While often confused with biscuits, their classification as a cake was famously upheld in a UK VAT tribunal due to their characteristic of hardening rather than softening when stale.

The brand was originally introduced by McVitie & Price in the United Kingdom in 1927. Over the decades, it has become one of the most iconic snacks in the UK market, often imitated by various store brands but maintaining a dominant market share under the McVitie's name.

Today, the brand is owned by pladis Global, which was formed as a subsidiary of the Turkish conglomerate Yıldız Holding. While the brand is managed globally from London, the ultimate ownership rests with the Istanbul-based parent company, representing a significant cross-continental partnership in the food manufacturing industry.