Made O'Meter
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Neutro Roberts is a legacy Italian personal care brand founded in Florence in 1904 by Henry Roberts, an English pharmacist who had established the 'Profumeria Inglese' in the city. The brand became famous for introducing the first neutral-pH soap, which revolutionized skin care by focusing on gentle, non-aggressive formulas.
Today, the brand is owned by the Bolton Group, an Italian multinational corporation that acquired the brand through its Manetti & Roberts subsidiary. Production is primarily centered in Italy, maintaining the brand's authentic heritage and quality standards. The 'Fresco' line is particularly noted for its use of natural essences like bergamot and ginger, aligning with the brand's long-standing tradition of blending pharmaceutical expertise with cosmetic elegance.
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