Porcelain Superstore tiles

Porcelain Superstore is a prominent UK-based specialist retailer focused on high-quality ceramic and porcelain floor and wall tiles. Founded by brothers Ben, Sam, and Pete Downes, the company was established to bridge the gap between expensive luxury boutiques and mass-market hardware stores by sourcing premium products directly from elite manufacturers.

While the company is headquartered in the United Kingdom, they source their vast inventory from multiple countries known for specialized ceramics, including Italy, Spain, and Turkey. This allows them to offer a diverse range of styles, from traditional Victorian patterns to ultra-modern wood-effect porcelain. The brand is recognized for its digital-first approach and efficient logistics network.

In early 2022, Porcelain Superstore was acquired by the Topps Tiles Group, the UK's leading tile specialist. This acquisition allowed the brand to benefit from the larger group's sophisticated supply chain and infrastructure while maintaining its unique brand identity and independent online operation. The brand remains a key player in the British home improvement sector under its parent company's umbrella.