Made O'Meter
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The Old Town Clocks table clock is a vintage-inspired decorative item sold primarily by the European retail chain Action. The design features a rustic, industrial aesthetic meant to mimic antique timepieces from the mid-19th century. While the face of the clock includes 'Est 1863', this is a stylistic branding element rather than a historical founding date for a manufacturer.
Production for these decorative home goods is typically outsourced to large-scale manufacturers in China, which allows the brand to maintain its competitive discount pricing. Action, the parent company, handles the distribution across its thousands of stores in Europe.
The brand is owned by Action, a fast-growing international discount retailer headquartered in the Netherlands. Since 2011, Action has been under the majority ownership of 3i Group plc, a British multinational private equity and venture capital company. This ownership structure has fueled the brand's massive expansion across France, Benelux, and Germany.
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