HSE Shop

HSE (Home Shopping Europe) is a leading omnichannel retailer that focuses on providing a curated shopping experience through TV, online shop, and app formats. Originally launched in Germany, it offers a wide array of products ranging from fashion, jewelry, and beauty to wellness and household goods. The platform provides both international brands and exclusive private labels to its customers across Europe.

While the brand is rooted in Germany, the products sold on HSE are manufactured in various locations worldwide, depending on the specific product category and brand partner. This global sourcing model ensures a diverse inventory featuring everything from German-designed fashion to international beauty innovations.

HSE is currently owned by Providence Equity Partners, an American private equity firm that acquired it to enhance its digital footprint and market growth. The company continues to operate from its headquarters in Munich, managing its expansive home shopping network across Germany, Austria, and Switzerland.