Asda Gold Roast Instant Coffee

Asda Gold Roast is a private-label instant coffee brand sold exclusively by the British supermarket chain Asda. The brand focuses on providing a high-quality yet affordable alternative to mainstream coffee brands. The coffee beans used for this product are sourced from multiple coffee-growing regions globally, often including South America and Africa, and are freeze-dried or spray-dried into granules for fast preparation.

Asda was originally a British-founded company (Associated Dairies). However, its ownership history is significant: it was acquired by the American giant Walmart in 1999. In 2021, the majority of Asda was sold to the Issa brothers and TDR Capital (Bellis Acquisition Company), though Walmart retains an equity stake. The ultimate ownership is primarily based in the United Kingdom through this consortium.