La Vache qui rit Spreadable Cheese

La Vache qui rit, globally recognized as The Laughing Cow, is a brand of processed cheese products made by Fromageries Bel. The brand was famously founded in 1921 in Lons-le-Saunier, France, by Léon Bel, who patented the process for manufacturing this shelf-stable spreadable cheese. The iconic red cow logo was designed by illustrator Benjamin Rabier and has since become one of the most recognizable food mascots in the world.

While the brand originated in France, it has expanded to become a global household name. Today, the product is manufactured in approximately 15 countries across the globe to serve different regional markets, including facilities in France, the United States, and various locations in Asia and Africa. The global distribution strategy ensures that the product maintains its signature soft texture and mild flavor while adapting to local consumer preferences.

The brand remains under the ultimate ownership of the Bel Group (Groupe Bel), a multinational cheese marketer headquartered in Suresnes, France. The Bel Group is a family-owned company that has grown into a world leader in branded cheeses, also owning other major names such as Babybel and Boursin. They prioritize sustainability and nutritional health as part of their long-term corporate strategy moving into 2026 and beyond.