Tom's of Maine Whitening Coconut Oil Toothpaste

Brand History and Origin

Tom's of Maine was founded in 1970 by Tom and Kate Chappell in Kennebunk, Maine, USA. The brand flourished on the ethos of natural ingredients and community responsibility, becoming a pioneer in the natural personal care market. Its early success was driven by a commitment to transparency and eco-friendly products, including the famous natural fluoride-free toothpastes.

Ownership and Global Presence

In 2006, the multinational consumer goods giant Colgate-Palmolive acquired a 82% majority stake in Tom's of Maine for approximately $100 million. While the company operates as a subsidiary of Colgate-Palmolive, it maintains its original headquarters in Maine and continues to focus on its B Corp status and charitable giving, such as the '10% profits for charity' program mentioned on its packaging.

Manufacturing and Product Details

The product featured, the Whitening Coconut Oil Toothpaste, is manufactured in the United States, specifically at their facility in Sanford, Maine. The brand targets health-conscious consumers looking for fluoride or fluoride-free alternatives that avoid artificial flavors, fragrances, and preservatives. As of 2026, the brand remains a cornerstone of the natural products division under the Colgate-Palmolive corporate umbrella.