Colgate Max White Ultraforce toothpaste

Colgate is one of the most recognized oral hygiene brands globally, with a history dating back to 1806 when William Colgate established a starch, soap, and candle business in New York City. The brand's official entry into the toothpaste market occurred in 1873 with toothpaste sold in jars, followed by the iconic collapsible tube in 1896. Today, Colgate products, including the Max White range, are produced in various strategic manufacturing hubs across the globe to serve local markets, including facilities in Europe, North America, and Asia.

The brand is the flagship of the Colgate-Palmolive Company, a multinational consumer products giant based in the United States. Throughout its history, the company has grown through consistent innovation in dental care and strategic mergers, most notably with the Palmolive-Peet Company in 1928 to form what is now known as Colgate-Palmolive. As a leader in sustainability and oral health education, the company maintains a dominant market share in the global oral care industry.