Craft of Scandinavia apparel

Brand History and Origin

Craft of Scandinavia, commonly known simply as Craft, was founded in 1973 in Borås, Sweden. The brand's origin is rooted in technical innovation; it was initially developed by Anders Bengtsson to create base layers that effectively manage moisture and body temperature for pilots and athletes. The brand became famous for its three-layer concept, which has since become a standard in functional sportswear.

Manufacturing and Design

While the design, research, and technical development of Craft products remain centered in Sweden to maintain their Scandinavian heritage and quality standards, the manufacturing process is global. Production takes place in multiple countries across Asia and Europe, depending on the specific fabric requirements and garment complexity.

Ownership and Global Presence

Today, Craft of Scandinavia is a prominent part of the New Wave Group AB. Under this ownership, the brand has expanded its reach significantly, becoming a staple for professional athletes in cycling, skiing, and running. The ultimate owner, New Wave Group, is a Swedish conglomerate that specializes in the design and distribution of high-quality products in the corporate, sports, and home furnishing sectors.