Neo Sandwich Biscuits

Neo is a private-label sandwich biscuit brand exclusively developed for and sold by the international discount retailer Lidl. Known as a popular alternative to similar cream-filled cocoa cookies, Neo is strategically positioned as a high-quality, value-driven snack within the European grocery market.

The brand is owned by the Schwarz Group, a German multinational retail giant. Manufacturing for Neo products typically takes place in various European locations depending on the region of sale, with significant production handled by Solent or other specialized confectionery suppliers within the Lidl supply chain. The brand's origin is rooted in Germany, reflecting Lidl's business model of offering private brands that mirror global leader quality at lower price points.