Williams Expert Shaving Gel Ice Blue

Williams is a historic male grooming brand with roots dating back to the mid-19th century. Originally founded in the United States, it became famous for its shaving soaps. Over the decades, the brand's ownership has shifted through several major consumer goods corporations.

Today, Williams is managed by the Unilever group in many European markets, particularly in France and Spain where the 'Williams Expert' line is highly popular. While the brand started in America, its current manufacturing for the European market is primarily centered in France, although Unilever utilizes its global supply chain for distribution and production of various grooming formats across multiple regions.