The Skinny Food Co. Smokey BBQ Sauce

The Skinny Food Co. was founded in May 2018 in the United Kingdom by James Whiting and Wayne Starkey. The brand was established with the goal of providing healthier alternatives to everyday food products, focusing on low-calorie, zero-sugar, and allergen-friendly sauces and syrups. The Smokey BBQ Sauce showcased is part of their 'Virtually Zero' range, designed for health-conscious consumers and those with dietary restrictions.

While the brand has grown significantly since its inception, it remains under the direct ownership of its founders through their company, Not Guilty Food Co. Ltd. Most of their product manufacturing takes place within the United Kingdom to maintain quality control and support local industry. The company has successfully expanded its reach internationally, becoming a staple in many health food sections across Europe and beyond, while maintaining its British roots and original leadership.