Axe Cocoa Velvet deodorant spray

Axe (known as Lynx in some markets) is a globally recognized grooming brand founded in France in 1983. Originally launched by Unilever in response to the growing male personal care market, the brand has since expanded its reach to over 90 countries.

Axe products, including the Cocoa Velvet Premium Collection, are manufactured in various facilities worldwide, with significant production hubs in the United Kingdom, Argentina, and Turkey for the regional markets. The brand focuses on fragrance-led personal care products ranging from body sprays to shower gels and hair styling products.

Today, Axe remains a key asset in Unilever's massive beauty and personal care portfolio. Unilever, a British multinational, oversees the brand's global strategy and distribution, maintaining its position as a trendsetter in the male-targeted cosmetic industry.