RiceSelect Rice

RiceSelect is a premier brand of specialty rice, pasta, and ancient grains that has become a staple in American kitchens. The brand is particularly famous for introducing Texmati, the first aromatic rice variety developed in the United States, which was modeled after traditional Basmati rice. Most RiceSelect products are grown and harvested in the fertile soils of the Southern United States, specifically across the Texas and Gulf Coast regions, ensuring a high-quality domestic supply chain.

Originally founded by RiceTec, the brand grew from a scientific endeavor to create superior aromatic rice strains into a market-leading consumer brand. The focus on non-GMO and organic varieties helped the brand secure a premium position in the food industry. In 2015, the brand underwent a significant ownership shift when it was acquired by the Spanish multinational Ebro Foods, which is the global leader in the rice sector.

Today, RiceSelect operates as a core brand within the Riviana Foods portfolio, which is the American subsidiary of Ebro Foods. The brand continues to emphasize its American-grown heritage while benefiting from the global distribution network and resources of its Spanish parent company. The commitment to quality remains evident in their signature clear plastic jars, which have become an iconic part of their retail presentation.