Asevi Rosehip Laundry Detergent

Asevi is a well-known household cleaning brand that originated in Spain. The product featured is a liquid laundry detergent with a Rosehip fragrance, specifically designed for providing care and softness to fabrics. Known for its 'essence of the Mediterranean' marketing, the brand emphasizes its Spanish roots and high-quality fragrance formulations.

The brand is owned and manufactured by Pons Químicas, a family-owned Spanish company founded in 1952. While the brand has expanded its reach internationally and is popular in regions like the UK and Eastern Europe, its primary manufacturing hub and headquarters remain in Xàbia, Alicante, Spain. The brand prides itself on being vegan-friendly and cruelty-free as indicated on the packaging labels.