Daz Wild Flowers Liquid Detergent

Daz is a well-established brand of laundry detergent that has been a household staple in the United Kingdom and Ireland since its introduction in 1953. Known for its 'whiter than white' marketing campaigns, Daz is positioned as a reliable and affordable cleaning solution for both whites and colored clothing.

Originally launched by Procter & Gamble (P&G), the brand has remained under their ownership throughout its history. While it was founded in the United States, the brand Daz itself was specifically developed for the British market. Today, the production of Daz liquid and powder detergents for the European market often takes place in P&G's large-scale manufacturing facilities, with a significant amount of production based in Amiens, France.

Procter & Gamble, the ultimate owner, is a global American multi-national consumer goods corporation. They manage Daz as part of their fabric care portfolio, ensuring the brand continues to evolve with modern laundry needs, such as the 'Scent-sational Freshness' range pictured, which focuses on delivering long-lasting fragrance alongside deep cleaning performance.