GoCollective (formerly known as Arriva Denmark) is a prominent transportation and lifestyle brand based in Denmark. While primarily known for its extensive public transport operations, the brand extends into consumer touchpoints including commuter-focused refreshments and beverages often found within Danish travel hubs.

Originally part of the British Arriva group, the brand underwent a significant transformation following its acquisition by the German asset management firm Mutares SE & Co. KGaA in 2023. In 2024, the company was officially rebranded from Arriva to GoCollective, signaling a new era of independent Danish operations under German investment ownership. The products associated with the brand are manufactured locally in Denmark to serve the domestic market.

GoCollective sparkling beverage