Rare Beauty cosmetic products

Rare Beauty is a purpose-driven cosmetics brand launched in 2020 by actress and singer Selena Gomez. The brand was founded with a mission to break down unrealistic standards of perfection in the beauty industry and to support mental health initiatives through its Rare Impact Fund. Since its debut, it has gained significant acclaim for its inclusive shade ranges and user-friendly formulas.

While the brand originated in the United States, its manufacturing operations are global, utilizing advanced cosmetic laboratories in Italy for powders and emulsions, South Korea for innovative skincare-makeup hybrids, and the USA for various liquid formulas. Selena Gomez remains the founder and majority owner, steering the brand's vision and social impact goals. The company operates as an independent entity based in El Segundo, California.