Made O'Meter
Discover where a brand or product originates
Love'em is a popular Australian pet treat brand founded in the 1990s by Dr. Marie Rowe, who created the original Liver Treats for her own dogs. The brand quickly gained a reputation for using high-quality, Australian-sourced ingredients and maintaining a focus on healthy, natural snacks for pets. The Kangaroo Meat Strips shown in the image are part of their air-dried range, featuring single-animal protein sources.
While the brand was born as a family-run business in Australia, it was eventually acquired by the multinational Purina group under the Nestlé umbrella. Today, the brand is part of Nestlé's global pet care portfolio, which is headquartered in Switzerland. Despite the international ownership, Love'em continues to be heavily rooted in its Australian heritage, with many of its products, including these kangaroo strips, being manufactured in Australia using locally sourced ingredients to support regional producers and ensure product freshness.
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