Prima Assicurazioni Insurance

Prima Assicurazioni is a prominent Italian tech company that operates as an insurance agency (Managing General Agent). Founded in 2015, the company has revolutionized the insurance market by utilizing advanced algorithms and a proprietary technology stack to offer competitive policies for cars, motorcycles, vans, and professional liability.

While the brand was born and is headquartered in Milan, Italy, its growth has been supported by significant international investment. The company is backed by major global financial players, including the investment bank Goldman Sachs and Blackstone. This blend of Italian innovation and international capital has allowed Prima to expand its operations beyond Italy, launching services in Spain and the UK, maintaining a strong European footprint in the InsurTech sector.