Selleys Adhesives and Sealants

Selleys is an iconic Australian brand that has become a household name synonymous with DIY home improvement and high-quality construction adhesives. Founded in the 1930s by Martin Selley, the brand revolutionized the Australian hardware market with products like 'Selleys All-Plus' and eventually the legendary 'Liquid Nails' adhesive. Its history is deeply rooted in Australian innovation, providing specialized solutions for bonding, sealing, and filling for both domestic and professional trade use.

Today, Selleys is a flagship brand under the DuluxGroup portfolio. While its headquarters and primary manufacturing facilities remain in Australia to serve the Australasian market, the brand has expanded its footprint across Southeast Asia and other international markets. Through its ownership by DuluxGroup, Selleys has benefited from extensive research and development capabilities, ensuring it remains at the forefront of the home improvement industry.

In 2019, DuluxGroup was acquired by Nippon Paint Holdings, a Japanese multinational chemical and paint manufacturer. This acquisition placed Selleys under the umbrella of one of the world's largest coating companies. This ownership structure allows Selleys to leverage global supply chains and technology while maintaining its strong heritage as an Australian-born brand dedicated to performance and reliability in the construction and DIY sectors.