Huda Beauty Easy Bake Loose Baking & Setting Powder

Easy Bake Loose Baking & Setting Powder is a flagship product from Huda Beauty, a globally recognized cosmetics brand. Launched by beauty influencer Huda Kattan in 2013, the brand quickly rose to prominence for its high-performance formulas tailored to diverse skin tones. This specific setting powder is widely known for its ability to create a smooth, airbrushed finish, inspired by the professional makeup technique of 'baking.'

Huda Beauty is headquartered in Dubai, United Arab Emirates, reflecting its roots as a Middle Eastern beauty powerhouse. While the brand was conceived and is based in the UAE, manufacturing for its high-end cosmetic lines, including the Easy Bake powder, primarily takes place in Italy, a country renowned for global leadership in luxury makeup manufacturing.

The brand remains under the ultimate ownership of its founder, Huda Kattan, and her family through Huda Beauty Investments, though it has previously received minority investment from TSG Consumer Partners. The company continues to operate independently as one of the most successful founder-led beauty brands in the world.