Physicians Formula Organic Wear Silk Foundation Elixir

Physicians Formula Organic Wear Silk Foundation Elixir is a popular cosmetic product known for its focus on organic and natural ingredients. The brand was founded in 1937 by Dr. Frank Crandall, an allergist who created the line for his wife who had sensitive skin. This liquid foundation is part of the 'Organic Wear' line, emphasizing hypoallergenic and eco-friendly formulations.

While the brand originated in the United States and continues to manufacture many of its key products there, the ownership has evolved significantly over the decades. In 2012, Physicians Formula was acquired by Markwins Beauty Brands, a global leader in cosmetics and beauty. This acquisition placed the brand alongside other well-known names like Wet n Wild and Lip Smacker, allowing for broader international distribution and resources.

Today, the ultimate ownership is held by Markwins Beauty Brands, which is headquartered in City of Industry, California, USA. The brand continues to be marketed as a solution for sensitive skin, blending dermatological standards with the growing consumer demand for organic and cruelty-free makeup options.