Beautybenefits Silky Blush, Merlot

Beautybenefits is a budget-friendly cosmetic line that gained significant visibility through big-box discount retailers. The 2018 formulation of the Silky Blush in the shade Merlot is part of a collection designed to offer affordable makeup alternatives.

The brand's production is primarily outsourced to manufacturing hubs in China to maintain its accessible price point. Ownership of the brand is held by Greenbrier International, Inc., which operates as a critical supply chain and procurement arm for major discount retail chains.

Historically, Beautybenefits has been a private label brand under the umbrella of Dollar Tree, Inc. The brand focuses on delivering essential beauty products including powders, lipsticks, and blushes to a global value-conscious consumer base.