Tarte Creaseless Setting Powder

Tarte Creaseless Setting Powder is a specialized makeup product designed to blur fine lines and set under-eye concealer for a smooth finish. The brand is well-known for its 'high-performance naturals' philosophy, incorporating skincare-inspired ingredients into high-quality cosmetics.

Originally founded by Maureen Kelly in 1999 in New York, Tarte Cosmetics quickly rose to fame for its focus on cruelty-free products. In 2014, the brand's trajectory changed when the Japanese personal care giant KOSÉ Corporation acquired a majority stake. This partnership allowed Tarte to expand its global footprint while maintaining its identity as an American makeup brand.

While the brand is headquartered in New York, its production is distributed globally to accommodate the complexity of cosmetic formulations. Components and final products are typically manufactured in countries such as Italy, Canada, China, or the United States, depending on the specific batch and formulation requirements.