Laura Mercier Translucent Loose Setting Powder

Laura Mercier is a prestigious cosmetics brand founded by the renowned French makeup artist Laura Mercier in 1996. The Translucent Loose Setting Powder is one of the brand's most iconic products, celebrated globally for its finely milled texture and long-lasting finish. While the brand was founded by a French professional, it was established in the United States, where the majority of its product development and manufacturing continues to take place.

Over the decades, the brand has undergone several changes in ownership. Originally launched under Gurwitch Products, it was later acquired by Shiseido in 2016. In 2021, the brand was sold to Orveon, a collective of iconic cosmetic brands backed by the private equity firm Advent International. This move has positioned Laura Mercier within a specialized portfolio focused on prestige beauty. The brand maintains its status as a leader in the luxury makeup market, with a strong focus on the 'Flawless Face' philosophy.